I’m Dre, a creative, content and brand leader. I love to build the biggest picture through the smallest details.

I stretch across scenarios. I nerd out on a customer journey. I grow smarter with every piece of context. I believe in systems and usage guidelines. I relentlessly explore how to make every nurture email, sales interaction, event, website and hangtag more creative — and more effective. My greatest pleasure comes when a brand story begins to intertwine with the story of a customers or prospect. When they finally hit 'like.'

We know content strategy is critical. And inspired, outstanding visual and verbal creative is essential. Evoking emotion, reflecting values and building loyalty are paramount. But, believing in what we do and living our brand values matters most.

Especially when it comes to people and leadership. I’ve had the privilege of leading incredibly talented teams. Developing and empowering strong teams is one of the best things about this work. I am a fan of information sharing and alignment. I am an advocate and mentor of planning, collaboration and communication. I champion creators, unique thinkers, strategists and speaker-uppers. I say we should all swim outside of our lane a little to grow. Remind me to tell you about Lisa from shipping.

I've been lucky enough to have opportunities to build and refresh entire brands visual, verbal and messaging, to develop global campaigns, to build effective UX/UI content/design and to innovate for big moments on small timelines. I’ve lead in larger companies, small start ups and built a few creative departments from scratch. I’ve lived this work in B2B, B2B2C and B2C spaces, globally. 

Please reach out - How can I help tell your story?